Just got a COBRA letter? Losing job-based coverage opens a 60-day Special Enrollment Period — and because COBRA carries no employer contribution and no premium tax credit, the alternative is often much cheaper.
Not a government marketplace. Health Enrollment Center is operated by Sprinter Insurance Agency LLC.
Michigan uses the federal marketplace at HealthCare.gov and expanded Medicaid through the Healthy Michigan Plan, so lower-income adults are routed to Medicaid while marketplace subsidies serve those above that line. About 491,000 residents are covered through the marketplace for 2026, counting plan selections and auto-renewals.
COBRA lets you keep your former employer's exact plan — but now you pay the whole premium plus a 2% admin fee, with no employer contribution. For most households that's $650–$1,200+ a month. The letter makes it sound like your only option. It isn't.
Losing employer coverage is a qualifying life event. It opens a 60-day Special Enrollment Period on the ACA marketplace, where your income may qualify you for a premium tax credit that COBRA can never offer. Many people who were paying $900 for COBRA move to a comparable Silver plan for $300–$450 — often keeping the same primary-care doctor in-network.
The timing move that saves people money: you have 60 days from the date your coverage ends to enroll in a marketplace plan. Unlike COBRA, marketplace coverage is not retroactive — it starts on a future date, so a gap is possible if you wait. Before you pay that first COBRA invoice, it's worth a 10-minute call to compare. If an ACA plan beats COBRA, we help you enroll; if COBRA is genuinely better for your situation, we'll tell you that too.
Michigan does not run its own exchange — marketplace plans here are sold through the federal marketplace, HealthCare.gov. In practice that means the enrollment windows, the eligibility rules and the appeals process are the federal ones, and the plan you buy through a licensed agent is the identical plan at the identical price you would find on HealthCare.gov yourself. Michigan uses the federal marketplace, HealthCare.gov, rather than running its own exchange.
One thing to check before you pay a COBRA invoice in Michigan: if losing the job dropped your household income, the marketplace subsidy you now qualify for is usually far cheaper than COBRA — and if the drop was steep, the children may qualify for CHIP, which runs year-round rather than on the 60-day clock. For most above-poverty households, though, the win is simply a subsidized marketplace plan COBRA can never match on price. Michigan expanded Medicaid through the Healthy Michigan Plan, covering adults up to 138% of the poverty line — so lower-income residents may qualify for no-cost coverage while marketplace subsidies serve those above that line.
The carriers writing individual business in Michigan include Blue Cross Blue Shield of Michigan, Blue Care Network, Priority Health, Meridian (Ambetter), McLaren Health Plan and others. Networks and pricing are set county by county rather than statewide, so the same carrier can be the best value in one metro and the wrong choice an hour away. We quote Detroit and Grand Rapids — and every county in between.
Don't see yours? Call a licensed agent — most answers take under two minutes.
Yes. We help Michigan residents compare COBRA alternatives options against the alternatives so you can see the real trade-offs before you enroll.
Through HealthCare.gov, the federal marketplace — Michigan does not run its own exchange. You can enroll in those same plans through a licensed agent at no extra cost, which also lets you see private off-marketplace plans that HealthCare.gov does not list.
The carriers writing individual business in Michigan include Blue Cross Blue Shield of Michigan, Blue Care Network, Priority Health, Meridian (Ambetter), McLaren Health Plan and others. Which of them is actually competitive depends on your county rather than the state — the lineup and the networks in Detroit are not the lineup in Grand Rapids. We are independent and compare across all of them rather than steering you to one company.
Start with your ZIP. Two quick questions, then a licensed agent brings you the plans you actually qualify for — no cost, no obligation.