Not a government website. Health Enrollment Center is a licensed insurance agency operated by Sprinter Insurance Agency LLC — not HealthCare.gov and not affiliated with any government agency or marketplace.
Coverage in Arkansas

Health insurance in Arkansas that actually fits.

Compare affordable ACA and private health insurance plans in Arkansas for 2026. Top carriers, metro pricing, and an Arkansas-licensed agent — free.

See my Arkansas plans Licensed agent

We are not an Arkansas state agency, not HealthCare.gov, and not affiliated with any government marketplace. Health Enrollment Center is operated by Sprinter Insurance Agency LLC.

~160K
Arkansans in marketplace plans
~87%
eligible for a premium tax credit
HealthCare.gov
Arkansas' enrollment platform
Arkansas health insurance guide

How health insurance works in Arkansas

Arkansas runs a state-based exchange on the federal platform — so residents enroll through HealthCare.gov while the state oversees plan certification and rates. Arkansas also expanded Medicaid in an unusual way: its ARHOME program uses private marketplace plans to cover about 220,000 lower-income adults, so the line between Medicaid and a subsidized plan is blurrier here than elsewhere. About 160,000 residents are in standard marketplace plans, roughly 87% eligible for a premium tax credit.

The carrier field is compact — Arkansas Blue Cross and Blue Shield (and its Health Advantage and Octave lines), QualChoice, and Ambetter. The markets are Little Rock, home to Baptist Health, UAMS and Arkansas Children's; the fast-growing Northwest Arkansas corridor around Washington Regional and Mercy; and Fort Smith, anchored by Mercy and Baptist Health.

We're licensed in Arkansas and quote its carriers directly. Below is how coverage works here — including how ARHOME uses private plans — plus the metros and situations we help with most.

Your marketplace

Arkansas runs a state-based exchange on the federal platform, so residents enroll through HealthCare.gov while the state oversees plan certification.

Subsidies & savings

Arkansas expanded Medicaid through ARHOME, which uniquely uses private marketplace plans to cover adults up to 138% of the poverty line — so lower-income residents may qualify for no-cost coverage while subsidies serve those above that line.

Carriers in Arkansas

Who sells individual plans in Arkansas

These companies offer individual and family health plans in Arkansas. We're an independent agency, not an insurance company, and we don't offer every plan available here. Tell us which doctors and hospitals matter to you and we'll show you what we can quote.

Arkansas Blue Cross and Blue ShieldQualChoiceAmbetter from Arkansas Health & Wellness

Health insurance by metro in Arkansas

Plan types in Arkansas

Who we help in Arkansas

Frequently asked

Questions, answered plainly.

Don't see yours? Call a licensed agent — most answers take under two minutes.

What is Arkansas ARHOME?

ARHOME is how Arkansas expanded Medicaid: instead of traditional Medicaid, it enrolls about 220,000 lower-income adults into private marketplace plans, with the state paying the premium. It means the line between Medicaid and a subsidized plan is blurrier here, so we'll check exactly which one applies to you.

Does Arkansas use HealthCare.gov?

Yes, for enrollment — Arkansas runs a state-based exchange on the federal platform, so you sign up through HealthCare.gov while the state certifies the plans. A licensed Arkansas agent can enroll you at no extra cost.

What's the cheapest health insurance in Arkansas?

For lower-income residents it's often no-cost coverage through ARHOME; above that, a subsidized marketplace plan is usually cheapest — about 87% of enrollees are eligible for a premium tax credit. We compare your options for your exact ZIP and income.

Does it cost anything to use Health Enrollment Center?

No. We're a licensed insurance agency paid by the carriers, not by you. The premium of any plan is identical whether you enroll through us or directly with the insurer — you just also get an agent who handles renewals and claims questions.

Is this HealthCare.gov or a government marketplace?

No. Health Enrollment Center is a brand operated by Sprinter Insurance Agency LLC, a private licensed insurance agency. We are not HealthCare.gov, not a state exchange, and not affiliated with any government agency. We help you enroll in marketplace plans when they're the best fit, and we also show private plans the marketplace doesn't carry.

See what you actually qualify for in Arkansas.

Start with your ZIP. Two quick questions, then a licensed agent brings you the plans you actually qualify for — no cost, no obligation.

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Step 1: your ZIP code

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Step 2: who the coverage is for

Plans available in . Two quick questions so we only show you what you can actually buy.

Who needs coverage?
Do you have coverage right now?
Step 3: how to reach you

Last step — where should we send your quotes?